Director,Intranasal Midazolam US Marketing Launch Lead

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Date: Nov 9, 2018

Location: Atlanta, US

Help us transform patients' lives.

At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation.  Will you join us in our pioneering adventure?

To strengthen our Neurology Patient Value Unit team, we are looking for a Director, US Marketing Launch Lead - Intranasal Midazolam.


Are you the pioneering mindset that will help us in this launch to offer epilepsy patients and caregivers an effective rescue treatment option for those living with ARS


As the Director, US Marketing Launch Lead for Intranasal Midazolam you like to work in an environment where you can:


Serve as the highest level expert on Intranasal Midazolam to develop Intranasal Midazolam Launch plan.

Provide commercial governance and strategic leadership over objectives and activities for U.S. Launch:

  1. Championing launch strategy and solutions (80%) -- Actively drives innovative US Launch leadership, both at project and organization level, to establish and communicate a clear strategic US vision for Midazolam Nasal Spray to build value for patients in alignment with Launch strategy
  2. Acts as “Expert Partner” to internal and external stakeholders (20%) -- Directly engages in and leads all relevant internal stakeholders (Global and U.S.) related to development of strategies and pre-commercialization; Drive KOL engagement Plan
  3. Promotes an aggressive, innovator culture around patient value.
  4. Continually links plans and challenges back to patient value creation and Intranasal Midazolam strategic drivers.


Develops and executes U.S. Launch meeting plan


Engages and Leads medical launch strategy efforts across all relevant stakeholders across UCB organization (U.S. and Global)


As the Director, US Marketing Launch Lead you will contribute by:


Launch Strategy & Solutions (80%)

  • Leading development of US region medical strategy, stakeholder engagement strategy, and delivery of solutions
  • Serving as medical expert in development of new solutions
  • Ensure appropriate communication of US strategy across internal functional groups (i.e. vertically and horizontally)
  • Providing deep scientific content expertise (e.g. disease state and product) and contribute unique medical insights across key internal functional teams
  • Ensuring consistent medical communications and delivery of the core Scientific Platform across solutions
  • Leading medical engagement for key commercial initiatives
  • Developing/Co-developing Medical training for Medical Science Partners and Sales team for Launch


Stakeholder Engagement (20%)

  • Acting as a “Expert Partner” to key internal stakeholders, driving execution of Launch strategy for US region and reinforcing UCB’s leadership in neurology patient value creation
  • Driving engagement plan with key external stakeholders (e.g. KOLs, clinicians, Payers) for pre-commercialization and Launch efforts


Key Stakeholders:


  • Seizure Freedom Mission (Global Team)
  • Internal Engine (U.S. Headquarters team)
  • Ecosystem Mission Leads
  • Medical Leads
  • Regulator, Legal, Compliance
  • Head Catalysts
  • Synergists
  • Customer Stakeholder Facing System Liaison Executives and Provider Liaisons


  • KOLS / TLs associated epilepsy
  • IDN stakeholders
  • Hospital stakeholders
  • Advocacy groups (Patient and HCP)



Interested? For this position you’ll need the following education, experience and skills:

  • Bachelors of Science/Bachelors of Arts - Relevant Business or Life Sciences related discipline or MBA preferred
  • In-depth knowledge of Pharmaceutical industry and related business compliance
  • Successful record in U.S. sales & marketing
  • Successful record in regional and or international marketing
  • Product Launch Experience
  • Medical Device experience (optional)
  • Hospital channel experience preferred
  • People management experience
  • Demonstration of successful working relationships with external stakeholders / KOL’s
  • Understanding or experience of Med/Reg/Legal review
  • Payer experience a plus (National Accounts or Managed Care Marketing)
  • P&L responsibility preferred
  • Therapeutic area experience in neurology/epilepsy is a plus


Required Skills - General

  • Excellent interpersonal and leadership skills
  • Excellent communication skills with individuals with different cultural, professional and academic backgrounds, including the ability to simplify complex issues
  • Builds actively on long-term relationships, both internally and externally across different functions
  • Demonstrated strength in business planning, tactical plan development and execution
  • Strategic thinking, strong project management, problem-solving ability, customer focus, and a recognized commitment to quality.


Specific Skills / Behaviors

  • Proactive & Results driven
  • Entrepreneurial, positive, can-do attitude
  • Agile mindset
  • Scientifically inquisitive
  • Collaborative, balanced with a bias for fast decision making
  • Ability to lead cross-functional meetings & projects across matrix and geographies
  • “Roll-Up Your Sleeves” work ethic
  • Strong understanding of principles of good scientific and commercial communication and clear messaging to enable ease of understanding by target audiences
  • Strong understanding of market access challenges for high cost medicines
  • Ability to critically analyze market research to pull forward key, actionable insights
  • Travel up to 50% US and International




UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system – or the central nervous system.

With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a ‘can-do’ attitude can thrive.  Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do things…these are some of the key competencies we are constantly developing, and looking for, at UCB.

Nearest Major Market: Atlanta

Job Segment: Neurology, Marketing MBA, Medical, Pharmaceutical, Manager, Healthcare, Marketing, Science, Management

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