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Let's push the boundaries together and make the most of your talents!

OmniChannel Ops Manager


Anderlecht, Brussels, Belgium

Job Function:  Marketing
Job ID:  70993

Help us transform patients' lives.

At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation.  Will you join us in our pioneering adventure?

To strengthen our Insights to Impact, Go-to-Market department, based in our Headquarters in Brussels, Belgium, we are looking for a talented individual to fill the position of: OmniChannel Operations Manager.


UCB is facing an upcoming 6 years period with multiple new product launches as well as patent expirations which will have a significant impact on the company´s future revenues and profitability. In combination with our strategic ambitions of providing superior solutions for patients, we are strengthening our multi/omnichannel digital expertise. As part of our digital transformation journey we strive to add value to our Patient Value Units (PVU) brand strategies via new technologies, business process optimizations and analytical expertise.

As an Omnichannel Operations Manage you will build innovative end-to-end digital programs which create a seamless experience across channels, devices and technologies for our external stakeholders and patients. Within this role you will liaise with various management levels at European and area/country level to impact strategic choices and co-creation of final solutions. Ensuring that we avoid development of stand-alone solutions to gain efficiencies. It requires successful interactions and cooperation with commercial and medical functions. You will need to master technology solutions, be creative in scenario planning while building programs/ solutions and also design & utilize an analytical framework for measuring digital channel performances.


You like to work in an environment where you can:

  • Acting as point of contact / trusted partner to support the PVUs OmniChannel operational initiatives
  • Understand our stakeholders, associated health ecosystems, needs and wants, attitudes and beliefs, behaviors, country particularities and the role of UCB. As well as showing genuine interest in and proactively keeping up to date on these subjects.
  • Challenge the status quo and have an entrepreneurial attitude to get things done by creating a shared vision and bringing people along to embed Omni Channel thinking and co-creation of patient journey and campaign design
  • Constructively collaborate with IT, I2I departments, medical, legal and compliance teams


You will contribute by:

  • Applying marketing principles including among others like stakeholder segmentation, targeting, profiling, mass customization, content management and campaign planning and evaluation.
  • Displaying hard digital skills both to create differentiated End-to-End Omni Channel solutions (SEO, Veeva CRM (Approved Email, Engage, Webinar), 3rd party media campaigns, ROI tracking).
  • Being responsible to coordinate and align requirements for the CRM run release, ensuring consistency on the functionality usage and data quality as well as drive training and launches of new functionalities to the users
  • Understanding and utilizing reporting & analytics to continuously evaluate digital tactics in order to challenge and optimize stakeholder value & impact


Interested? For this position you’ll need the following education, experience and skills:

  • Digital hard skills – Assuming the majority of future engagement strategies will be digital, hands-on expertise in this area remains key. They include among others SEO, SEA, customer experience design, IT affinity (web services, html, etc), mobile devices, internet
  • Innovation mindset – Innovation especially in the digital space will be a critical asset. Experience with new value propositions, engagement approaches as well as with innovation methodologies are a necessity. Strong connections or experiences outside Pharma in this domain are an asset
  • Outstanding execution & project management skills – This includes stakeholder management & networking, change management, planning & status tracking, risk/issue management
  • CRM system knowledge & affinity – Interest in technology and related applications, including utilization of digital channels & media. Working knowledge of CRM-like systems (esp. Salesforce.com) is a strong plus
  • Analytical skills with main focus on business case analysis and insights generation linked to channel performance
  • Health ecosystem – Experience with our extended health ecosystem is key to understand the stakeholders, their needs & wants that are subject to our engagement strategies
  • Effective communication and presentation skills, including advanced English language capabilities
  • Team worker
  • Willingness to travel


Why you should apply

At UCB, we strive to attract passionate and outstanding talents who thrive on change and are ready to bring real value to patients. Working for us you’ll discover a place where you can grow and express your full potential. We place an emphasis on innovation, collaboration and impact. Through meaningful recognition and a motivating work atmosphere, we aim to provide an optimal experience by caring about and valuing our employees – just as we do for the patients we serve.


If you believe you are the perfect match to join us on our pioneering adventure, then we invite you to apply and tell us more about your profile and motivation.



About us.

UCB- Inspired by Patients. Driven by Science. Everything we do starts with a simple question: “How will this create value for people living with severe diseases?” By putting patients at the heart of what we do, our approach – from discovery to development to delivery – is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,500 employees and operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases.

Curious to know more? Please visit our website www.ucb.com.

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. 

Job Segment: Neurology, Immunology, Medical, Developer, Operations, Healthcare, Technology

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