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Dermatology Marketing Lead (Director)


N/A, N/A, United States

Job Function:  Marketing
Job ID:  68819

Help us transform patients' lives.

At UCB, we put our heart, soul and skills into making a difference for people living with significant unmet needs. Working together, we blend the best of our talents to deliver thoughtful solutions that patients value. Will you join us in this pioneering adventure?





To strengthen our Marketing team, we are looking for a talented individual to fill the position of Dermatology Marketing Lead (Director level).  We are flexible about the location within the US for this position.


The Dermatology Marketing Lead will demonstrate personal leadership to fully execute UCB’s Patient Value operating model and will develop and implement business strategies that maximize exposure, financial impact and opportunities for one of our pipeline assets in the dermatology market.


The Dermatology Marketing Lead will work with colleagues across the Dermatology CORE, Market Access, Ecosystem and Development to build and deliver differentiated value solutions for dermatology patients and stakeholders.   The individual in this role will be responsible for pre-launch, launch, and in-line management, strategies targeted at stakeholders who support Patient Value creation, including promotional, pricing and access strategies across multiple channels (i.e. sales force, non-personal etc.).  Responsibilities would also include the development of customer insight plans, 10YP and short-term forecasts, business reviews and generating brand plans.  To deliver these items successfully the individual must partner and collaborate with key internal teams including Operational Excellence, Market Access & Pricing, iPVU Missions, Medical and Finance.  


You like to work in an environment where you can:

•  Build and lead the development and execution of marketing strategies, tactics and campaigns that drive the product US commercial objectives, including pre-launch, launch, and in-market business management.

•  Conceive and build product marketing team structure to meet the needs of all stakeholders commensurate with corporate strategies

•  Partner and collaborate with Customer Facing Execution teams for strategic alignment towards business strategies

•  Work closely with other functional areas including internal support groups, such as Finance, Sourcing, Operational Excellence, Market Access, Legal, Missions, Medical, and Regulatory Affairs, as well as external agencies and suppliers in development and support of marketing initiatives

•  Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues


You will contribute by:

•  Directly influencing Global Commercialization strategies for BKZ US Dermatology, including mid-term (3 Year) and long-term (10 Year) plans

•  Leading and developing a growing team of professional marketers to successfully develop programs and tactics anchored in patient & stakeholder understanding, developed within marketing principles and with effective metrics

•  Leading and driving implementation of integrated cross-functional business plans including strategic value proposition development that links differentiated clinical data, relevant patient support services, access and marketplace understanding; Development of tailored engagement plans with unique stakeholder types; Monitoring and measurement of key initiatives

•  Partnering with others to create a curated network of UCB Dermatology advocates that assist in creating awareness of UCB solutions – including KOLs, Speakers, Advocacy groups etc. focused on the Immunology patient

•  Developing, coordinating and executing annual business and brand plans as per schedule

•  Being accountable for the development and successful management of an annual brand budget; collaborate with functional leadership to ensure financial objectives are met and resources reassigned if required

•  Forecasting and monitoring gross and net sales - conducting channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations

•  Ensuring that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with UCB’s corporate guidance and all regulatory, legal, ethical SOPs


Interested? For this position you’ll need the following education, experience and skills:


    Minimum Qualifications:

  • Bachelor’s degree required. Master’s degree (MBA) preferred
  • Minimum of 10 years of pharmaceutical or biotechnology experience, with at least 3 of those years in U.S. immunology marketing preferred.


Preferred Qualifications:

  • Innovative leader with strong, demonstrated leadership skills (having an innate ability to lead a diverse and talented team of individuals towards a shared vision – focused on meeting the needs of our customers).
  • Knowledge and application of business planning and leadership principles such as data analysis, goal setting, action plans, monitoring tools to develop and implement business plans.
  • Experience with advocacy development within a specialty framework highly desired.
  • Demonstrated ability to work and collaborate effectively in a complex, matrixed commercial environment in partnership with other internal/external commercial stakeholders (sales, managed markets, market research, regulatory, medical affairs, global department, public relations, clinical development, etc.)
  • Experience executing strategic brand management initiatives within healthcare, as well as within the generic and branded pharmaceutical sector.  Experience in product marketing, portfolio marketing/strategy, and development of executable go-to market plans generated from leveraging key customer insights.  Experience with qualitative and quantitative market research.
  • Proven track record of meeting tight deadlines and organizational skills to be productive in an environment of competing priorities—ability to multitask with multiple stakeholders while effectively prioritizing. 
  • Excellent communication, negotiating, and interpersonal skills for a wide variety of audiences including senior management required.


Why you should apply

At UCB, we strive to attract passionate and outstanding talents who thrive on change and are ready to bring real value to patients. Working for us you’ll discover a place where you can grow and express your full potential. We place an emphasis on innovation, collaboration and impact. Through meaningful recognition and a motivating work atmosphere, we aim to provide an optimal experience by caring about and valuing our employees – just as we do for the patients we serve.


If you believe you are the perfect match to join us on our pioneering adventure, then we invite you to apply and tell us more about your profile and motivation.



About Us

At UCB, we come together every day to work, laser-focused, on a simple question: How will this create value for people living with severe diseases? By putting patients at the heart of everything we do, our approach – from discovery to development to delivery – is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,500 employees worldwide operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases. We are looking for people with passion and empathy who develop a real understanding of patient’s needs and can deliver thoughtful solutions to decisionmakers across the heath care ecosystem.

Curious to know more? Please visit our website www.ucb.com.


UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

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