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Digital Solutions Lead

Location: 

Atlanta, Georgia, United States

Job Function:  Marketing
Job ID:  64794

 

The Digital Solutions Lead is a member of the Omnichannel Operations team with direct alignment to the Neurology Patient Value Unit’s Digital Experience Team.

 

This role will focus on managing, developing and innovating stakeholder and patient digital engagement solutions to unlock the match and help patients live at their ideal. They will utilize their experience from digital and multichannel marketing to ensure the Digital Experience Team’s vision is translated into meaningful results for stakeholders.

 

This role will be responsible for proactively evaluating data, discovering insights, and sharing knowledge and expertise to refine existing digital solutions and implement new platforms.

 

The person in this role will collaborate with US Neurology Leadership, Neurology Internal and External Engines, Business Analytics and Insights, IT and Market Access and Pricing teams to ensure robust and insightful solutions are implemented.

 

Major Accountabilities/Responsibilities

  • Drives the development of UCB digital solutions for improving diagnosis, treatment and overall management of epilepsy and movement disorders in ways that create patient value, advances stakeholder objectives and increases use of Neurology Patient Value Unit’s medicines and solutions where appropriate
  • Works across the Neurology Patient Value Unit’s Internal and External Engines to translate Mission strategies into impactful digital engagement solutions
  • Acts as an integral partner within the Agile methodology to identify, design and implement customer focused Sprint activity
  • Co-creates and manages the production and approval of branded and unbranded materials used for digital deployment
  • Represents the Omnichannel Operations group in proactively identifying and sharing Neurology Patient Value Unit digital solutions across UCB. Leverage existing digital solutions and platforms where applicable
  • Ensures that engagement data is effectively gathered, stored and utilized to drive enhanced customer impact, optimization and internal decision making
  • Acts as a subject matter expert in Digital Marketing to challenge current ways of working and drive continuous improvement and learning around Digital

 

 Education & Experience:

  • Bachelor’s degree required. MBA preferred.
  • A minimum of either:
    • 7 years of digital marketing experience out with the Pharma industry
    • 4 years digital marketing expertise with exposure to the Pharma industry (Either through an agency or directly with a pharma company)
  • Hands on experience of successful delivery and support of digital marketing initiatives
  • Entrepreneurial spirit and mindset; assertive self-starter
  • Agile, flexible and able to deal with ambiguity
  • Prepared for a fast-paced environment and comfortable making decisions
  • Demonstrated strong communication & project management skills, ability to drive change
  • Strong analytical capabilities. Able to translate data to insights to action
  • Interprets internal or external business issues and recommends best practices
  • Strong business partnership skills; ability to build relationships across diverse stakeholder mix
  • Communicates complex ideas; persuades and negotiates with others, often at senior levels, to adopt a different point of view

 


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