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Market Access Strategy Lead

Location: 

Atlanta, Georgia, United States

Job Function:  Market Access & Pricing
Job ID:  64948

The Immunology Market Access Lead will deliver patient value through coordination and development of the market access strategy and tools supporting affordable access for patients living with auto-immune diseases. This role will work closely and collaboratively across the Market Access and Pricing (MAP) and Immunology Patient Value Unit (iPVU) to optimize access and tactics across Commercial, Medicare, GPO channels within both pharmacy and medical benefit designs.

 

 

  Job Responsibilities:

 

  Develop an integrated value proposition for Immunology 

  •    Integrate across auto-immune indications targeted to payers (pharmacy and medical benefit)
  •    Lead the evolution of the value proposition/story within the changing landscape for payers 
  •    Support evolution of the real-world evidence and health economics and outcomes research plans to enhance the value proposition/story

    

  Lead the optimization of market access strategies and solutions to support Immunology

  • Work cross-functionally and collaboratively with MAP and iPVU to translate payer strategies and tactics into brand planning efforts
  • Develop optimized payer solutions to effectively support Immunology payer strategies and manage vendor/supplier partners. 
  • Implement payer strategies and tactics within national and regional accounts through trainings and communications. 
  • Monitor changes in the competitive landscape, payer environment, and payer dashboard 
  • Build effective partnerships with payer account teams (national, regional, specialty pharmacy)  

  

    Develop market access solutions

  • Develop marketing materials for field-based MAP teams to accelerate access that help payers recognize the value of Immunology 
  • Develop marketing materials to support pull-through of access with field sales teams
  • Manage agency partners for creation of access materials and affordability solutions for on-time delivery and within scope/budget.
  • Ensure appropriate co-creation and reviews of materials

 
   `Minimum requirements

  • MS/MBA highly desired; BS/BA or equivalent minimum
  • 5-10 years of relevant pharmaceutical / healthcare experience (including biologics)
  • 2 – 3 years market access, payer/channel marketing experience
  • Demonstrated effectiveness working with cross functional teams 
  • Position is based in Atlanta, Georgia
  • 30% Travel

 

    Preferred skills

  • Delivering Impactful results
  • Sets priorities that contribute to value creation for self and team and ensures they are effectively and timely delivered
  • Takes courageous actions to meet critical business objectives or changing priorities while balancing the risks and uncertainties of the given situation
  • Gets things done, both through formal channels and the informal network
  • Drives self and team to rapidly capitalize on opportunities 
  • Challenges self and others to set ambitious priorities that build value for patients and UCB
  • Thinking holistically
  • Uses in-depth knowledge of the external healthcare landscape to lead strategic planning and enhance creative thinking
  • Proactively seeks synergies and implements collaborative working opportunities that accelerate the achievement of strategic goals
  • Uses opportunities for team collaboration and proactively exchanges information with others to create efficient, forward-looking business solutions
  • Leading others
  • Communicates the vision and sense of purpose with enthusiasm, and ensures strategic priorities are understood and acted upon
  • Is able to motivate and influence a wide range of colleagues
  • Working together
  • Uses open and honest communication and influencing skills to work effectively within teams and across functions
  • Proactively seeks out and manages collaboration with internal and external stakeholders to access technologies and services for improved business performance.  
  • Actively seeks and integrates diverse thoughts and perspectives in order to develop more robust plans and solutions
  • Uses a large network of influential internal and external stakeholders to shape and drive partnership
  • Encourages an environment where colleagues seek to understand and appreciate differences in personal, cultural styles and perspectives
  • Championing Change
  • Adapts self and team to changing circumstances and priorities 
  • Shows agility and resilience in times of uncertainty
  • Learning through experience
  • Recognizes the need to develop selfLearns from both successes and failures, regards all experiences as opportunities to learn and improve, is intentional and disciplined about reflecting on and internalizing learning
  • Actively reaches out for and acts on feedback to improve personal and team performance
     


Job Segment: Immunology, Medical, Pharmacy, Pharmaceutical, Healthcare, Strategy, Science