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Patient Marketing Lead PsO


Atlanta, Georgia, United States

Job Function:  Marketing
Job ID:  68586

Help us transform patients' lives.

At UCB, we put our heart, soul and skills into making a difference for people living with significant unmet needs. Working together, we blend the best of our talents to deliver thoughtful solutions that patients value. Will you join us in this pioneering adventure?



To strengthen our Dermatology Marketing team, based in our Atlanta Headquarters, we are looking for a talented individual to fill the position of: Patient Marketing Lead PsO.


The Patient Marketing Lead PsO will drive the development of the global strategy and will direct a cross-functional and regional team in the development of a best in class, patient-centered launch for a current pipeline asset.


The Patient Marketing Lead will engage with all levels of the organization, identifying areas of opportunity, and driving change. They will need to have a keen understanding of patient marketing from awareness and consideration to loyalty and persistency, and how to operate those principles in a crowded global marketplace.


You like to work in an environment where you can:


  • Partner with key internal stakeholders and regions (medical affairs, regional marketing, market insights, training, market access, legal, regulatory, and compliance) to ensure alignment across functions and flawless execution of launch plan
  • Develop core global launch assets for local implementation of brand strategies to ensure local launch success
  • Collaborate with agency partners in the development of campaign, messaging, tactics and promotional materials


You will contribute by:

  • Driving the development and execution of a global strategic patient marketing framework and core materials in collaboration with regional partners.
  • Assessing global market landscape and patient journey to identify innovative solutions to address pain points and develop best in class launch strategy and patient experience
  • Leading the development of product positioning for patients, a patient message platform, and breakthrough creative campaign for current pipeline assets, to ensure global brand consistency
  • Partnering with HCP-focused teams to ensure alignment across external stakeholders and one brand voice


Interested? For this position you’ll need the following education, experience and skills:


    Minimum Qualifications:


  • Bachelor’s Degree Required; Master’s Degree Preferred
  • 6+ years of proven experience in marketing, in the pharmaceutical or healthcare industry, with a focus on patient marketing


Preferred Qualifications:

  • Proven ability to influence and work with cross-functional teams in the development and delivery of brand strategic imperatives
  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
  • Must be a team player with strong self-awareness
  • Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines
  • Must possess ability to be a fast learner, be creative, flexible and adapt quickly


Why you should apply

At UCB, we strive to attract passionate and outstanding talents who thrive on change and are ready to bring real value to patients. Working for us you’ll discover a place where you can grow and express your full potential. We place an emphasis on innovation, collaboration and impact. Through meaningful recognition and a motivating work atmosphere, we aim to provide an optimal experience by caring about and valuing our employees – just as we do for the patients we serve.


If you believe you are the perfect match to join us on our pioneering adventure, then we invite you to apply and tell us more about your profile and motivation.



About Us

At UCB, we come together every day to work, laser-focused, on a simple question: How will this create value for people living with severe diseases? By putting patients at the heart of everything we do, our approach – from discovery to development to delivery – is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,500 employees worldwide operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases. We are looking for people with passion and empathy who develop a real understanding of patient’s needs and can deliver thoughtful solutions to decisionmakers across the heath care ecosystem.

Curious to know more? Please visit our website www.ucb.com.


UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

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