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Let's push the boundaries together and make the most of your talents!

Associate Director of Marketing - MG Launch


Smyrna, Georgia, United States

Job Function:  Marketing
Job ID:  66400

Help us transform patients' lives.

At UCB, we put our heart, soul and skills into making a difference for people living with significant unmet needs. Working together, we blend the best of our talents to deliver thoughtful solutions that patients value. Will you join us in this pioneering adventure?


To strengthen our Neurology Global Mission team, in Smyrna, Georgia, we are lookgin for a talented individual to fill the position of: Myasthenia Gravis (MG) Launch Lead.


Are you known for your strategic approach with an agile nature? You are known as a “stragile” person at UCB.  This unique blend of talent means you have a visionary flair for changing track deftly to improve patients' lives.  The Myasthenia Gravis (MG) Launch Lead will drive the gloabl brand activities in partnership with cross-functional and regional team to develop the global launch strategy and start planning for a best in class launch.


As a UCB 'stragile' person and Launch Lead you like to work in an environment where you can:

  • Partner with HCP and Patient Marketing leads as well as regions to develop MG disease state and branded materials
  • Drive the development and execution of a global MG disease education strategic framework and core materials in collaboration with HCP and Patient marketing leads and regional partners.
  • Establish strong relationships and develop collaborative partnerships with key stakeholders in the field of MG.
  • Develop forecasts and launch uptake projections in partnership with finance and analytics.


As a UCB 'stragile' person and Launch Lead you will contribute by:

  • Assessing global market landscape and patient journey to identify innovative solutions to address pain points and develop best in class MG launch strategy and patient experience.
  • Leading the development of message platform for MG in partnership with launch team members as well as ensure global brand consistency.
  • Partnering with key internal stakeholders and regions (medical affairs, regional marketing, market insights, training, market access, legal, regulatory, and compliance) to ensure alignment across functions and flawless execution of launch plan.
  • Supporting MG global launch preparation and facilitate sharing of best practices for local implementation of brand strategies to ensure local launch success


Interested?  For this position, you'll need the following education, experience and skills:

Minimum Qualifications:

  • Bachelor's Degree
  • 8+ years of proven experience in global or regional marketing
  • Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives

Preferred Qualifications:

  • Master in Science or MBA preferred
  • Launch experience and commercialization of new products preferred
  • Experience in neurology and/or rare disease strongly preferred


About Us

At UCB, we come together every day to work, laser-focused, on a simple question: How will this create value for people living with severe diseases? By putting patients at the heart of everything we do, our approach – from discovery to development to delivery – is continuously transformed and designed around patient needs and their journey.

With a team of approximately 7,500 employees worldwide operations in more than 40 countries, we are a global biopharmaceutical company investing more than a quarter of our revenue in cutting-edge scientific research. We are focused on addressing chronic, neurological, immunological, and bone diseases. We are looking for people with passion and empathy who develop a real understanding of patient’s needs and can deliver thoughtful solutions to decisionmakers across the heath care ecosystem.

Curious to know more? Please visit our website www.ucb.com.


UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

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