Head of nPVU Canada

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Date: Apr 26, 2019

Location: Toronto, Ontario, CA

Help us transform patients' lives.

At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation.  Will you join us in our pioneering adventure?

nPVU Head, Canada role is responsible for the implementation of UCB Patient Value Unit (PVU) strategies and tactics to maximize the creation of patient value and business opportunities within and across all ecosystems.  


Ensures delivery of nPVU Canada rEBIT commitments.


Orchestrates the activities of all external facing UCB roles involved in patient value creation, and pursuit of UCB organizational goals in Canada in achieving UCB’s financial and non-financial goals.

Leads the development and execution of tailored strategies for achieving nPVU strategic and financial goals within approved indications in partnership with specific stakeholders.  Coordinates the use of UCB resources “in the right places at the right times” to maximize patient value creation and appropriate use of UCB promoted assets. Coaches the team to achieve the goals and professional development.


Ensures UCB Operational Compliance to the highest professional standards.  The expectation is that ethics and compliance is an integral part of how we operate within the new Ecosystem Team environment.  Compliance violations may lead to disciplinary action including impact on annual appraisals.  Adherence to compliant behavior is an expectation at UCB.


Leads and develops teams on creating/managing integrated patient value solutions to improve patient experience and optimize treatment and in different patient environments.

Working in partnership with PVU, PVO and functions, assumes accountability for all patient value activities.


Key Activities:

  • Strengthens UCB impact on patient lives in neurology through the development of integrated solutions that impact patient experience and optimize treatment in specific patient environments.
  • Leads annual development of nPVU strategies and Patient Value Plans in partnership with key stakeholders.
  • Establishes strategic and collaborative relationships with key stakeholders in local ecosystem (KOLs, Patient Organizations, Governmental Stakeholders, as well as internal resources)
  • Identifies emerging policies and trends in ecosystem and continuously leads to manage the change for patient value optimization through UCB solutions
  • Builds internal partnerships with key functions and stakeholders and monitors company asset utilization. (budgets, resources, human etc.)
  • Leads the development and improvement of PVS culture by embedding PVS principles into the Canadian nPVU team to establish a sustainable competitive advantage
  • Leads, engages and develops nPVU Canada team for high performance and continuously learning organization.
  • Leads from the front to ensure a culture of compliance in all initiatives and activities.
  • Leads cross-functional team to build out plan details, and to make modifications when necessary to reflect new market insights or changes in market dynamics.
  • Provides coaching and direction to all members of the team, and ensures that all team members have appropriate and up to date development plans in place.
  • Contributes to preparing country budget and plan, prepares and holds the budget responsibility in the ecosystem.
  • Develops personal relationships with key stakeholders to ensure he/she has direct access to information that can fuel insights.


Key Deliverables:

  • Annual Strategic Plan for Canada including budget inputs.
  • Determining optimal customer facing role mix required to deliver strategic plans.
  • Individual and team plans for customer facing team members with specific objectives tied to nPVU strategy.
  • Monthly monitoring and reporting on performance versus plan.
  • Ensure an exceptional experience for all key stakeholders.
  • Key contributor to revenue forecast projections.


Key Stakeholders:


  • Ecosystem Leads
  • Commercial Leads
  • Scientific Leads
  • Customer Facing Partners, PVOPs, Regulatory, Med & BI, Finance, Talent


  • KOLs
  • Governmental Stakeholders, Patient and Physician Associations



  • 10 + years of healthcare related sales, marketing, market access or medical experience
  • 5+ years of people management experience in healthcare
  • Proven experience in in leading multidisciplinary and or matrixed teams with cross-functional teamwork capabilities.
  • UCB internal applicants must have a performance rating of « meets expectations » or better on two most recent performance reviews.
  • Demonstrated leadership skills in managing, developing, and influencing team.
  • Knowledge and application of business planning and leadership principles such as data analysis, goal setting, action plans, monitoring tools to develop and implement business plans.
  • Ability to achieve results within fast changing marketing environment.


Health Ecosystem Awareness and Shaping

Anticipates and leverages changes in the health ecosystem to plan and drive development of appropriate, innovative and mutually beneficial business plans.

Influences the shaping of guidelines, policy and partnerships to positively impact patient access and outcomes.

Proactively uses and form relationships with the health ecosystem (patient groups, stakeholders, and policy makers) to maintain knowledge and build advocates.


Business and financial acumen

Possesses deep expertise on the stakeholder’s business and strong knowledge of the stakeholder’s capabilities. can advise on relevant stakeholder opportunities where appropriate and implements actions to maximize stakeholder value.

Fully understands stakeholder's business from a multi-functional and holistic perspective and applies this knowledge to drive stakeholder improvement.

Champions a culture of cross-functional communication and collaboration to co-create new ways of sharing business understanding.

Strategic Planning

Leverages a targeted network of influential partners and decision makers to shape new value propositions and create new opportunities.

Moderates between internal organization and external stakeholders.

Partners with wider UCB organization across the internal matrix to co-create new frameworks, opportunities, services, tools or solutions.


Patient Value Engagement

Translates patient insights from applicable sources into patient value-driven engagements.

Connects industry and therapeutic trends with stakeholder knowledge to teach patient value insights.

Presents clear and concise information tailored to the stakeholder’s language.

Verifies progress in the stakeholder’s engagement cycle and appropriately create urgency to address needs and preferences of key decision makers.

Analyzes and conveys the impact on patient value when engaging with stakeholders.


Delivering impactful results

Identifies key improvement opportunities and strategies, and generates consistent results from those plans.

Utilizes capabilities and leverages team and resources for maximum impact.

Has strong knowledge of the available resources and can identify and effectively make the case to secure resources when necessary.

Consistently reviews outcomes and adapts and optimizes plans accordingly.


Championing change

Engages and empowers others to embrace change by connecting the need for change to the long term vision.

Anticipates and pursues new business opportunities in a changing environment

Challenges current working practices and business approaches in order to adapt to continuous changing business environments.

Encourages and empowers others to change, and models resilience and agility during periods of change.


Working together

Designs and implements effective, actionable plans, and partner with the stakeholder in the account planning effort.

Design tailored engagement strategies aligned with account plans that are  focused on stakeholder needs and objectives.

Clearly identifies and ensures value for decision makers, influencers, and other stakeholders.


Leading Others

Acts as a role model for other leaders and provides coaching in effective and flexible leadership within a wide sphere of influence.

Encourages, through own behaviors, a culture of accountability where managers demonstrate effective and inspired leadership

Successfully motivates people and organizational units.

Builds cohesive teams of people within the organization, valuing team spirit by looking for positive attributes and concretely reinforces them, promoting confidence and optimistic attitudes.

Identifies raw talent and expends time and energy to develop it.



  • Bachelors’ degree in life sciences, business or healthcare required.
  • M.B.A., PharmD, PhD or MD preferred.


UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system – or the central nervous system.

With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a ‘can-do’ attitude can thrive.  Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do things…these are some of the key competencies we are constantly developing, and looking for, at UCB.

Job Segment: Neurology, Medical, Law, Strategic Planning, Compliance, Healthcare, Legal, Strategy

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