Marketing Lead

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Date: Mar 18, 2019

Location: Atlanta, Georgia, US

Help us transform patients' lives.

At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation.  Will you join us in our pioneering adventure?

Our ways of working - Collaboration and agility are critical ways of working

Our cultural transformation focuses on some fundamental changes with the patient and their needs at the center of everything we do. This transformation is guided by four operating principles that inform how we operate and help each other sharing the accountability to serve the patients and their families:

 

  • Task to Value – Working on what makes most sense in the context of patient value creation, avoiding working on automatic pilot and performing tasks that may not add significant value or may be the way we always did things.  Challenging ourselves and others in shifting from Task to Value.
  • Noise to Signal – Identifying and using relevant patient insights to guide our choices, ensuring we invest time and effort in the context of what our customers’ needs and wishes are. Gaining a deep understanding of the patient reality and local ecosystem challenges.
  • Helpfulness & Generosity – Together we are more powerful.  Collaborating internally and externally in the most efficient and effective manner.  Helping and contributing where you can make the biggest impact.  Keeping our purpose (creating patient value) above any perceived organizational constraints.
  • Space with Consistency – Creating the conditions for others to thrive, creating the space to allow all colleagues to express their unique talent whilst maintaining the boundaries in line with our strategy and strategic choices.  Taking the initiative to test, fail fast and learn, in a safe and trusting working environment.

 

To strengthen our Neurology Patient Value Unit team, we are looking for an experienced Marketing Lead: 

 

Provides commercial governance and strategic leadership over objectives and activities for U.S Epilepsy products.

  • Championing marketing strategy and solutions (80%) -- Actively drives innovative US commercial leadership, both at project and organization level, to establish and communicate a clear strategic US vision to build value for patients in alignment with U.S. nPVU strategy
  • Acts as “Expert Partner” to internal and external stakeholders (20%) -- Directly engages all relevant internal stakeholders (Global and U.S.) related to commercial strategies; Drive KOL engagement Plan

 

As the US Marketing Lead you will contribute by:

 

Marketing Strategy & Solutions (80%)

  • Lead or co-create development of US region commercial strategy, stakeholder engagement strategy, and delivery of solutions
  • Serve as marketing expert in development of new solutions
  • Ensure appropriate communication of US strategy across internal functional groups (i.e. vertically and horizontally)
  • Lead engagement for key commercial initiatives
  • Rapidly pilot, test and iterate innovative commercial solutions

 

Stakeholder Engagement (20%)

  • Acts as a “Expert Partner” to key internal stakeholders, driving execution of strategies for US region and reinforcing UCB’s leadership in neurology patient value creation
  • Drive engagement plan with key external stakeholders (e.g. KOLs, clinicians, Payers) for commercial efforts

 

Interested? For this position you’ll need the following education, experience and skills:

  • Bachelors of Science/Bachelors of Arts - Relevant Business or Life Sciences related discipline
  • In-depth knowledge of and experience in the Pharmaceutical industry and related business compliance
  • Successful record in U.S. sales & marketing
  • Successful record in regional / international marketing (optional)
  • Product Launch Experience (optional)
  • Medical Device experience (optional)
  • Hospital channel experience preferred
  • People management experience (optional)
  • Demonstration of successful working relationships with external stakeholders / KOL’s
  • Understanding or experience of Med/Reg/Legal review
  • Payer experience a plus (National Accounts or Managed Care Marketing)
  • Therapeutic area experience in neurology/epilepsy (optional)

 

Required Skills - General

  • Excellent interpersonal and leadership skills
  • Excellent communication skills with individuals with different cultural, professional and academic backgrounds, including the ability to simplify complex issues
  • Builds actively on long-term relationships, both internally and externally across different functions
  • Demonstrated strength in business planning, tactical plan development and execution
  • Strategic thinking, strong project management, problem-solving ability, customer focus, and a recognized commitment to quality.

 

Specific Skills / Behaviors

  • Proactive & Results driven
  • Entrepreneurial, positive, can-do attitude
  • Agile mindset
  • Scientifically inquisitive
  • Collaborative, balanced with a bias for fast decision making
  • Ability to lead cross-functional meetings & projects across matrix and geographies
  • “Roll-Up Your Sleeves” work ethic
  • Excellent command of written and spoken English
  • Strong understanding of principles of good scientific and commercial communication and clear messaging to enable ease of understanding by target audiences
  • Strong understanding of market access and affordability challenges
  • Ability to critically analyze market research to pull forward key, actionable insights

 

 

UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system – or the central nervous system.

With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a ‘can-do’ attitude can thrive.  Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do things…these are some of the key competencies we are constantly developing, and looking for, at UCB.


Job Segment: Neurology, Medical, Pharmaceutical, Healthcare, Marketing, Science, Research

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